Get the most out of your exhibiting experience

Here are some quick tips and tricks to help make sure you get the most out of your exhibiting experience at this year’s show!

  1. Advertise in advance
  2. Engage in social media
  3. Use an interactive display
  4. Use a prize draw or contest
  5. Have stock of promotional items
  6. Send knowledgeable staff to host your stand


All exhibitors are encouraged to take pride in the design and overall appearance of their display. Exhibition stands will be judged by an independent judge on FRIDAY 19th JULY 2019.   The judge will automatically disqualify stands that have not been completed.   Winners will be announced on Saturday in the Main Arena. 

Stands are judged on the following criteria : 

First Impression – Does your stand have a WOW factor? 
Company identification, products, promotional material, literature, demonstrations, branding and service selling. 

Customer Orientation 
General neatness of stand and staff, attitude and approach to potential customers, questions asked about needs, evidence of follow-up (relationship building). 

User friendliness  
Accessibility, optimal use of space, the flow of people, psychological comfort level. 

Impact, design originality, finish, lighting, signage, movement and excitement. 

Marketing Compatibility 
The theme, match with other media messages and corporate brand image. 

  • Creative use of space 
  • Eye-catching/ visual impact 
  • Products neat, tidy and well displayed
  • Do your props enhance your products and display 
  •  Easily accessible, informative and inviting 
  •  State clearly who you are and what it is that you do 
  •  Staff on stand to be friendly, approachable and knowledgeable 
  •  Acknowledge other interested customers if busy serving 
  •  Does your stand, stand-out from other exhibitors in the same aisle 
  •  Is your stand furniture placed to best show off your products to enhance sales 
  •  Do your images, photos, banners co-ordinate well with the overall marketing of your products 
  •  Does your stand inspire visitors to have a look 
  •  Is your stand kept tidy  
  •  Are your staff greeting prospective buyers with a smile 


THE 2019 World of Dogs, Cats and Pet Exhibition (WODAC) is a large scale expo connecting manufacturers, distributors, retailers, wholesalers, government bodies, clubs, breeders and associations to each other and pet owners. Everyone who is anyone will be there. Will you?

If you would like to learn more about the benefits of exhibiting at Africa’s largest pet exhibition or to request our exhibitor’s stand rate card, please feel free to contact us today. We are standing by to assist you!

For more information:

dogscats@iafrica.com | (031) 765-4286

It would be PAWsome to connect and hear from you @WODACPetExpo

We would like to end off by giving a shout and say a special thank you to the amazing team at MNCPA for these great tips and tricks.

Source: https://www.mncpa.org/about/market-to-cpas/events/tradeshow-exhibitor-tips/

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